Opt-in or Permission Email Marketing

Email Marketing is a very powerful form of online marketing. And this power gets doubled with opt in email or with permission email marketing.

What is opt-in email?

Opt-in email, as we understand from the word itself, is sending emails to those who have opted for this service. Through explicit or expressed permissions, these members have asked for your newsletters or emails. Your job is half done with the list of opt in emails. Why?

Simple reason - These readers have expressed their interest in your products or services and therefore they become highly potential target customers. When you send your emails to this list, you know your mails are reaching the right inboxes. Since their information is self reported, you know they are the crème da la crème among the email ids you have targeted.

This also gives you an opportunity to know or serve your potential target audience in a more detailed way giving it the personal touch. Hence the power of email marketing gets doubled up in case of opt-in email marketing.

What is permission email marketing? Again, as we go by the name, it is sending newsletter or emails to recipients after their approval. How is the permission taken? Just ASK! It’s the thumbs down rule of permission email marketing.

Different Kinds of Permission:

Opt-in:   Simply with a ‘Click here’ option if your reader would like to receive your email newsletters.

Opt-out:  Again with a ‘Click here’ option if your reader would NOT like to receive your email newsletters.

Double opt-in:  This is yet another kind of permission where readers are asked to ‘Click here’ if they would like to receive your email newsletter, and then receive a verification email that they have to respond to in order to double opt-in. This is a lengthy process but those who double opt-in are indirectly giving you a very strong approval to email them.

Why is opt-in email marketing or permission email marketing better than bulk mailing?

• You attend to and concentrate on a list of highly potential target market.


• Your members are interested for more knowledge and you can provide that with personalization of your mails making way for better communication and interaction.


• This steady flow of information will keep them satisfied and you will find your list growing big.


• There will be no Blacklisting of your mails and therefore there will be no loss in revenue or goodwill in market.