Email Marketing Process at Rupiz Xpress

Email Marketing has been well received by businesses across most of the verticals and of all sizes. The 2 main reasons why this has become so popular is – first, it has better penetration and second, it is cost and time saving. You can be a small, medium sized or large organization and still you can benefit from email marketing and its advantages. And when it comes to Rupiz Xpress, you can further gain from the low cost and custom made email marketing program with real time tracking system that we offer.

So, what is the Email Marketing Process that Rupiz Xpress follow?

Rupiz Xpress is as professional as you are, therefore we believe in putting your target customers at the centre of the whole campaign. And with every move we make, we ensure that they revolve around your target group converting each attempt into lead generation. For this we follow the below mentioned process:

  1. Define Your Purpose: Every email campaign is done to achieve a goal. We believe that to begin any program or strategizing it, first the purpose of emailing has to be ascertained.
  2. Define Your Target Audience: This is also a very critical step as this gives us an insight on how to make your emails personalized. Personalized emails have their set of advantages – they give a personal touch to each email and also do not get blocked as spam mails. Whether it is through email, designed HTML campaign, newsletter, promotion, competition, event reminder, or quick update, we give high importance to personalized mails.
  3. Acquire a Focused Opt-In List: The next step would be to have a focused opt-in list which would include the list of valid email addresses where the emails are to be sent. Without this list, no email marketing program can be run. You can either give us your own list of email addresses or you can benefit from our database of email ids for your promotion.
  4. Template Development: Next the template for your emails would be designed. This would include easily navigable layout and designs, purpose oriented content that would compel readers to perform an action you desire. Whether you intend to generate leads, increase brand awareness, improve your web traffic or announce any launch, the action point would be well laid out in the email template.
  5. Tracking Results: Having sent the emails, now it is time to measure performance. To track the results, an account will be set up for you that will have your unique username and password. With the help of these details, yu can login any time and access your campaign records and reports. We can also provide you with detailed reports on subscribers, un-subscribers, bounces, invalid email addresses and click-throughs.
  6. Tracking Reader Behavior: In an email campaign, it is also very important to know the consumer behavior apart from the reports on total number of open rate and click-throughs. Through our real time reporting, you can see the click through behavior of each email recipient. You can see who clicked on a particular link or which link was clicked on by a group of people.

The best part about Rupiz Xpress Email Marketing program is that you can send a targeted follow up email to the readers who have shown interest through their clicking behavior. With our real time tracking system, we give you instant results so that you can set forth further strategies.